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When you’re online dating, why do you swipe left on one person and swipe right on another?Are you carefully weighing every factor that makes someone a good romantic match?, Gregory Huber and co-author Neil Malhotra present their findings that political homophily is a strong factor in the formation of romantic relationships.The researchers acknowledge that previous sociology work has indicated that politically homogenous relationships occur more frequently than expected by chance.This study evaluated two top online dating sites for usability - e Harmony and Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted.
Statement of Limitations This report summarizes conversations held with a total of 16 people (8 e Harmony and 8 users).
Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.
they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.
Our results also reveal interesting behavioral difference between male and female users when it comes to looking for potential dates.
In particular, males tend to be focused on their own interest and oblivious toward their attractiveness to potential dates, while females are more conscientious to their own attractiveness to the other side of the line.